These Bros don’t hail from Brovascotia or Bruh-ssia, as you might guess, but from the legendary land of Samsung and Psy, called Korea.
A land truly filled with Seoul.
Moving to America, these Bros were filled with so much Seoul, in fact, that they were simply unable to blend in.
While other kids showed up in jeans or joggers, the Bros arrived in matching fits straight off a K-Pop music video.
While everyone else had innocent crushes, these two were living out K-Drama-level love affairs. And at lunchtime, while the classmates munched on bland white-bread bologna sandwiches, the Bros feasted on bites loaded with so much gochujang that the school nurse had to rescue innocent bystanders from second-hand flavor exposure.
But these fun-loving bros didn't want anyone harmed.
So they toned it down. They stopped shaking things up, and they went from wild to mild. Some say that on that day, a bro angel lost his wings.
One fateful afternoon, however, everything took a turn when a school bully dared a hapless kid to try Dok & Jung’s notorious lunch.
And—surprise!—the kid didn’t just survive, he thrived. He went from bland to bold in a single bite, instantly transforming into a full-fledged bro.
And that's when our Bros realized, life didn't need them to blend in, it needed them to live bold.
So, they set out on a mission, traveling the globe to save mouths from blandness and lives from boredom. Coast to coast, from backyard barbecues to dorm-room dinners, they spread their signature POW! of flavor and double POW! of attitude.
Along the way, they found other bros of all backgrounds who craved something more as well. Those bros joined together with our Bros and created an exclusive organization of bros, called the Korean Bros, dedicated to never settling for anything boring and vanquishing all bland bites from the world.
But their mission isn’t over—not yet. Food boredom is everywhere, lurking in lunchboxes, haunting grocery aisles, and sabotaging dinners nationwide. The Bros won’t stop until every last bite has been rescued, every last palate awakened, and every single soul is.