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BRO WORD OF THE DAY

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Once upon a time, two Bros rolled up from Korea, rocking way too much Seoul to ever blend in. While other kids munched on bland bologna sandwiches, these Bros packed lunches so loaded with gochujang the school nurse had to perform second-hand flavor rescues.

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They tried to chill, going from wild to mild… until one fateful day, a kid took a bite of their lunch and went from bland to bold in an instant—officially leveling up into a full-fledged Bro.

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That’s when the Bros realized: the world didn’t need them to tone it down—it needed them to turn it up. So they launched the Brovolution, hitting coast to coast, backyard BBQs to dorm-room dinners, dropping their signature POW! of flavor and double POW! of attitude.

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Along the way, more Bros joined the squad, forming the one and only Korean Bros—a brotherhood sworn to vanquish boring bites and rescue taste buds everywhere.

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